Portfolio — Li-Na Koh

Keynote talk at Button 2022 conference

I gave a keynote talk at Button: the content design conference in Seattle on how video games can help you design intuitive and engaging user experiences.

Watch the talk

Building the future of consumer privacy

I currently work on content strategy and UX research for Cloaked, a product that keeps your personal information safe and private by generating unique identities.

Helping students save on college tuition

I led content design and UX research on Tasseled, a free tool that helps students plan an affordable path to college and save thousands of dollars on tuition.

Content map of Zapier

I created and maintained a content map across the core user journey that highlights a top-level overview of content users encounter, focusing on concepts and terminology.

Content design training

I designed and conducted a 2-hour content design training with new product managers and UX designers at Zapier to empower them to write better product content.

Zapier Content and Messaging Guide

Development and publication of a central and self-serve content resource for internal users looking to create any type of content asset.

Global navigation on Zapier.com

I established the information architecture of Zapier's new global navigation with competitive analysis, card sorts, and tree tests.

Content overhaul of the Zap editor

A content overhaul of the Zap editor to remove jargon and confusing language and create clear, concise, and useful content for all users.

Writers in Tech podcast

In May 2020, I was a guest on an episode of the Writers in Tech podcast to talk about being the first content designer in a fully remote and rapidly scaling company.

Listen to podcast

Redesign of the LifeSG preschool search

I designed new flows and wrote new product copy for the preschool search service in the LifeSG app to better serve citizen needs.

Audit of HubSpot's Knowledge Base

A content strategy audit to streamline the size of HubSpot's Knowledge Base and improve user-reported utility.

HubSpot Self-Service Style Guide

Development of a comprehensive style guide encompassing structure, tone, and style for HubSpot's self-service and learning platforms.

Organizing HubSpot's reporting tools

An open card sort to discover how users naturally organize the reporting tools in HubSpot.

Technical writing

I've written and edited technical documentation for the HubSpot Knowledge Base and Zapier Help Center since 2016.

Read samples

Reach out!

Want to have a chat? You can find me on LinkedIn or reach out at hello@linakoh.com. I also DJ if you'd like to hear some tunes 🎵

Listen to DJ sets