--- title: Portfolio — Li-Na Koh description: As a content designer, I thrive in the intersection of user experience design, research, and writing. --- # Li-Na Koh I'm a content designer who thrives in the intersection of user experience design, research, and writing. I lead content design at product studio [All Turtles](https://www.all-turtles.com/). #### Keynote talk at Button 2022 conference I gave a keynote talk at Button: the content design conference in Seattle on [how video games can help you design intuitive and engaging user experiences](https://web.archive.org/web/20230128185732/https://www.buttonconf.com/2022-segments/lets-play-how-video-games-can-help-you-design-intuitive-and-engaging-user-experiences). [Watch the talk](https://www.youtube.com/watch?v=IqkCVk6KRc8) #### Building the future of consumer privacy I currently work on content strategy and UX research for Cloaked, a product that keeps your personal information safe and private by generating unique identities. [Read more](https://www.linakoh.com/portfolio/cloaked-building-the-future-of-consumer-privacy?hsLang=en) #### Helping students save on college tuition I led content design and UX research on Tasseled, a free tool that helps students plan an affordable path to college and save thousands of dollars on tuition. [Read more](https://www.linakoh.com/portfolio/tasseled-helping-students-save-on-college-tuition?hsLang=en) #### Content map of Zapier I created and maintained a content map across the core user journey that highlights a top-level overview of content users encounter, focusing on concepts and terminology. [Read more](https://www.linakoh.com/portfolio/content-map-of-zapier?hsLang=en) #### Content design training I designed and conducted a 2-hour content design training with new product managers and UX designers at Zapier to empower them to write better product content. [Read more](https://www.linakoh.com/portfolio/content-design-training?hsLang=en) #### Zapier Content and Messaging Guide Development and publication of a central and self-serve content resource for internal users looking to create any type of content asset. [Read more](https://www.linakoh.com/portfolio/zapier-content-and-messaging-guide?hsLang=en) #### Global navigation on Zapier.com I established the information architecture of Zapier's new global navigation with competitive analysis, card sorts, and tree tests. [Read more](https://www.linakoh.com/portfolio/global-navigation-on-zapier-com?hsLang=en) #### Content overhaul of the Zap editor A content overhaul of the Zap editor to remove jargon and confusing language and create clear, concise, and useful content for all users. [Read more](https://www.linakoh.com/portfolio/content-overhaul-of-the-zap-editor?hsLang=en) #### Writers in Tech podcast In May 2020, I was a guest on an episode of the Writers in Tech podcast to talk about being the first content designer in a fully remote and rapidly scaling company. [Listen to podcast](https://uxwritinghub.com/remote-ux-writing/) #### Redesign of the LifeSG preschool search I designed new flows and wrote new product copy for the preschool search service in the LifeSG app to better serve citizen needs. [Read more](https://www.linakoh.com/portfolio/redesign-of-the-lifesg-preschool-search?hsLang=en) #### Audit of HubSpot's Knowledge Base A content strategy audit to streamline the size of HubSpot's Knowledge Base and improve user-reported utility. [Read more](https://www.linakoh.com/portfolio/hubspot-knowledge-base-audit?hsLang=en) #### HubSpot Self-Service Style Guide Development of a comprehensive style guide encompassing structure, tone, and style for HubSpot's self-service and learning platforms. [Read more](https://www.linakoh.com/portfolio/hubspot-self-service-style-guide?hsLang=en) #### Organizing HubSpot's reporting tools An open card sort to discover how users naturally organize the reporting tools in HubSpot. [Read more](https://www.linakoh.com/portfolio/organizing-hubspots-reporting-tools?hsLang=en) #### Technical writing I've written and edited technical documentation for the HubSpot Knowledge Base and Zapier Help Center since 2016. [Read samples](https://www.linakoh.com/portfolio/technical-writing-samples?hsLang=en) #### Reach out! Want to have a chat? You can find me on [LinkedIn](https://www.linkedin.com/in/kohlina/) or reach out at [hello@linakoh.com](mailto:hello@linakoh.com). I also DJ if you'd like to hear some tunes 🎵 [Listen to DJ sets](https://soundcloud.com/mayqmove)